As online retail continues to grow year after year, the timing is perfect for the long-awaited .SHOP domain extension to launch on September 26th, 2016. .SHOP domains are a perfect match for online shops, small brick-and-mortar businesses, and retail brands everywhere.
If you’re looking to start your own shop and haven’t found the right domain yet, .SHOP is what you’ve been waiting for, and you can pre-order one right now.
If you have a domain for your retail website already, here are a few reasons to consider trying a .SHOP domain instead:
More relevant to visitors
Your customer’s experience with you begins before they even check out your website. To persuade an undecided potential visitor to give you a chance, you first have to show that your website is relevant to them, and won’t waste their time.
Your domain name is one of your first opportunities to sell yourself to an ambivalent consumer. A .SHOP domain name is immediately clear and understandable. It communicates your website’s purpose before your potential customer even visits your website.
Also, thanks to the newness of the .SHOP extension, your domain will stand out to visitors more easily than an non-specific extension would.
Longer domain names are harder to remember. This is important if you advertise in print or radio, since consumers will need to reliably remember your ad in order to find you.
.SHOP is a brand-new extension, so a larger assortment of short names will be available when it launches on September 26th, 2016.
If the word “shop” is part of your brand name already, then you can shorten your existing URL to one with the .SHOP extension. If you don’t have a domain yet, you’re more likely to find one matching your brand name under a new extension like .SHOP.
A short .SHOP domain will be easier for visitors to read and remember, while still sending a crystal-clear message about what you offer. Also, because a short domain takes up less space, it fits more neatly on business cards, posters, and other printed materials.
Perfect URL Shortener
Even if you already have a domain you want, you can use .SHOP to make your own branded URL shortener.
Whereas longer URLs can look messy and distracting in a block of text, a URL shortener makes your content easier to read.
A shorter URL also frees up valuable space in your text, so you can use more space describing where your link leads. This makes shorteners extra handy for Twitter, which has a strict character limit. (When you only have a moment to get your message out, every character counts.)
Action-oriented extensions like .SHOP are also their own call to action. While “com” and “co” are generic, the verb “Shop” is packed with meaning. A .SHOP domain conveys precisely what your visitor can expect to find and do after clicking your link — all in less space than a link using a generic extension.
Unify Your Brand Online
Of course, there’s nothing wrong with using a .COM for your website — assuming your desired name is available under that extension. But using descriptive domain extensions is a fun, memorable way to unify your brand’s larger web presence.
For example, if shopping is just one of many services you offer, then a branded .SHOP domain can organize just your shopping-related campaigns or services, while a .COM can still point to your main site.
A descriptive domain extension lets you keep your brand name to the left of the dot for every part of your web presence, instead of being buried at the end of a longer, more complex URL.