Do you own a website and feel overwhelmed by the number of tasks piling up in your scheduler?
Are you continually juggling writing content, finalizing web design, link building, affiliate marketing, and what not?
Don’t worry. I have compiled a list of the eight best jobs to outsource to grow your website more strategically.
Outsourcing allows you to prioritize your tasks and implement an effective plan to manage your website effectively.
What Should You Outsource as a Website Owner?
Whether you are a blogger or an online store owner, you should maximize your productivity by outsourcing certain tasks such as:
- New blog content
- Virtual assistant
- Web development
- Guest blogging
- Link building
- Affiliate marketing
- Updating and refreshing website content
- Building an online community
- Product research
- Search engine optimization
- Graphic designing
It’s a diverse domain. Obviously, you can’t write every single word on the website by yourself. And it’s not just about writing.
It begins with keyword research, content planning, and then goes all the way up to proofreading and editing.
After spending five to ten hours writing a post yourself, you end up with zero energy to proofread and edit it at the end of the day. I haven’t even mentioned the number of steps involved in final publishing.
On a more straightforward note, what you can do is to outsource the content writing after finalizing the keywords. Subsequently, you only need to edit and publish it on your website.
Just imagine the amount of time and energy you save by outsourcing your content writing task.
You can hire an individual writer from different platforms such as Upwork or WriterAccess to provide consistent content for your website. Next, you can create a content calendar for the next five to ten future posts after conducting thorough keyword research.
All you need to do is to share the following details with your writer:
- Target keyword
- Blog post title
- Desired length
- Reference articles
Don’t complicate by writing long instructions as it may affect the productivity of the writer. Just keep it simple and let the writer feel free to write creative and engaging content for you.
Now that you have successfully outsourced the content writing, the next task is to increase your Domain Authority (DA) by adding more links to your website.
It’s a mission impossible for your website to rank on Google without links unless you are Tom Cruise.
Moreover, link building isn’t just about adding passive links, but it’s more about reaching different sites for guest posts.
Guest posts from highly ranked websites, established influencers, and most followed bloggers help increase organic traffic on your website.
A freelance assistant is responsible for building relationships with bloggers, pitching topics for guest posts, follow up with editors, and the list goes on.
Do you know how much time and follow up emails are required for a single guest post?
It takes around one to two weeks of just writing. Later, the assistant has to add your links to the content and send it for the final review.
By the way, the job description of a virtual assistant (VA) is double or maybe triple as compared to a freelance assistant. A VA has to perform extensive research for the top-rate products before adding them to the online store.
Not only that, a VA is responsible for purchase orders, inventory management, order tracking, and the list goes on.
The number of sales or referrals directly gauges the performance of a VA. Fingers crossed!
Guest Post Writing
It’s my favorite one. Why have I said that?
It’s because you are about to scale your website by writing guest posts for other websites.
Don’t worry. It’s not going to be you but a ghostwriter who will be doing the job on your behalf. Phew!
The hiring process remains the same here, just like the content writer except for writing exclusive content for your guest posts.
An important point to ponder here is that you should hire ghostwriters within your website niche. Else, your guest posts won’t serve the right purpose and cause irreparable damage to your brand name. You know what I mean here!
Until now, I have tried to cover the outsourcing avenues to upscale your website traffic.
However, there are some other aspects of your website which you shouldn’t ignore.
Graphics can make or break your website’s first impression, user experience, conversion rates, and most importantly, brand credibility.
If you want to increase your passive income sources, it’s better to outsource your graphic designing tasks to an expert.
A good graphic designer creates blog post images, infographics, eBooks, templates, and much more.
On the other hand, if you are an online store owner, it’s mandatory to hire a graphic designer to edit your product images.
Being a website owner is a demanding job. However, you can’t be a one-for-all and all-for-one musketeer.
WordPress themes, both free and paid, serve as a savior for people who are not entirely familiar with website programming. But don’t consider that your website will keep on running on its own after hosting it on a paid domain.
You definitely need to outsource web development if you want to build a custom WordPress theme.
If you are new to the online business, I’ll sincerely advise outsourcing the entire e-store launch to a web developer. You can thank me later!
It’s just one aspect. Other tasks include core files and plugins’ updates, monthly performance reports review, and dealing with design tweaks and daily technical issues.
Not only that, it’s essential to run regular testing to optimize site loading speeds to enhance the user experience. A web developer identifies and fixes dead links and errors, tests browser compatibility, and includes new features.
By the way, you won’t be able to maintain your website without creating the software documentation.
That’s why you should outsource your web development task today and let an expert handle your website.There are plenty of freelance apps that you can use to find a qualified and helpful developer in minutes.
Search Engine Optimization (SEO)
Your website will ultimately gain more visitors if the organic ranking is higher. The key to increasing your website’s Google ranking is to hire the right people to help you improve your Click-through rate (CTR).
An SEO expert is responsible for:
- Keyword research
- Competition analysis
- Search engine update optimization
- Meta tag analysis and optimization
- Directory listings
- Aggregator submission
- Image Optimization
Wait! You must be wondering that I previously asked you to do the keyword research yourself. Yes, because it was the beginning of outsourcing the website-related tasks by categorizing their priorities.
Now that you have established an entire support team for your website, it’s time to grow the online business.
Social Media Marketing
The question under discussion is how to market your online business and website. And the answer is quite simple: All hail social media.
Social media plays a vital role in influencing the purchasing decisions of consumers. It’s the courtesy of the hashtag campaigns and paid promotions that social media marketing targets the right audience.
A social media marketing manager helps you to grow your website as a reliable brand by:
- Posting relevant content on social media platforms
- Analyzing visitor logs and responding to prospect queries
- Generating potential leads
- Monitoring brand reputation and competitor strategies
- Planning outreach strategies and campaigns
Moreover, he/she is responsible for creating a loyal online community on different social media platforms. Such groups serve the purpose of close interaction and engagement.
Your audience can interact one-to-one with your social media manager to give their feedback. In this way, you get to listen to the reviews and improve your website experience.
It’s a win-win situation, guys!
Do you know which strategy guarantees the highest ROI?
It’s email marketing and monetizing your email list.
Don’t confuse it with the email proposals sent by a freelance assistant to different websites for guest posts.
You can outsource all the tasks related to email marketing to an expert who will be responsible for:
- Template creation
- Weekly newsletters
- Email database management
- Email campaign design and copywriting
None of us are a jack of all, and you shouldn’t be reluctant to hire a professional.
I know, it’s a lot of costs involved in hiring professionals. That’s why I have tried to list down the best positions to outsource priority-wise to grow our website.
Once you outsource these tasks, you’ll focus on somewhat more critical tasks to establish affiliate relations and meet the companies to build a community for like-minded people.
The trends are shifting from hard work to smart work. And outsourcing is a proven smart move in the world of online business.