App developers take note: Google is finally releasing their .APP domain extension for public registration on Tuesday, May 8th. That means anyone will be able to get their hands on a .APP web address from that point onward.
Google intends .APP to be the web’s foremost namespace on which to promote apps and app development. Not sure if a .APP domain name is right for your app’s website? Here are some things to consider before you register one for yourself.
Backed by Google
Google shelled out a whopping $25 million to acquire the rights to manage .APP domains, and has given the new extension its full trust and backing. Google’s domain registry service has stated that they are “devoted to expanding the online frontier” with “new homes for creativity, for business, for explorers, comedians and professionals.”
.APP is Google’s latest step in their mission to create new, interesting, and trustworthy online namespaces for people and brands alike. Google also specifically states that they intend to make .APP “a more secure domain for apps” than other domain extensions out there, and we have no reason to doubt their power to make that happen.
Google shelled out a whopping $25 million to acquire the rights to manage .APP domains, and has given the new extension its full trust and backing.
While Google is the one running the .APP extension, you’re free to register your .APP through whichever domain registrar you like. You can even pre-order your .APP domain for launch day registration now, to take the hassle out of registering yourself once your domain becomes available.
Stands Out In Search and Organic
No matter what kind of app you might be building, it’s always advisable to have an associated website for your project. Not only does a website increase your app’s credibility in the eyes of your users, but it can also give them a reliable place to learn what your app is all about, find answers to their questions related to your app, or get in touch with you. (Don’t forget to include that download link.)
Google has stated that new gTLDs are treated exactly the same as .COM and other TLDs in search rankings, and studies have shown that topic-specific “not-com” domain endings like .APP even offer hidden SEO advantages.
Using the specialized .APP domain ending for your app’s website is an excellent choice from both a marketing and an SEO point of view. A new gTLD like .APP can also a bring a boost to your search traffic. Google and other search engine results display your full domain name in your page’s listing, ensuring your URL prominently displays the app keyword right after the dot increases your relevance to those who search for you. Google has stated that new gTLDs are treated exactly the same as .COM and other TLDs in search rankings, and studies have shown that topic-specific “not-com” domain endings like .APP even offer hidden SEO advantages.
Plus, a snappy, brand-relevant domain name is more likely to be recalled by your potential visitors after first seeing or hearing it, making it a more reliable strategy for increasing direct webpage traffic as well.
Getting Attention from Brands
.APP has proved to be an early hit with brands during its Sunrise Period release— a kind of “restricted access” phase when brands can claim .APP domains bearing their trademarks. As of April 25th 2018, brands have collectively scooped up nearly 2,500 .APP domains. In a breakdown over at Domain Name Wire, Andrew Alleman’s tally had Microsoft claiming 41 .APP domains and Bank of America getting 27. Apple bested them both, registering a whopping 75 .APP domain names.
That kind of widespread adoption suggests a strong future for .APP. As a domain registrar, we’ve seen a noticeably higher number of pre-orders from our customers than we see for most new domain extensions. In short, .APP is barely out of the gate and it’s one of the hottest new gTLD releases we’ve seen in some time.
More Good, Cheap Names Available
Finding “the right domain name” is a deeply personal process; only you can decide what the best domain name for you looks like. Thankfully, when you consider going with a new gTLD for your domain name, especially one that’s as fresh on the market as .APP, you give yourself lots more candidates for your best domain than you would otherwise have.
Simply put, you’re more likely to find a short, compelling, and inexpensive web address for your app under the just-released .APP extension than under a “classic” extension like .COM or .NET, which have been available for decades and the best names of which fetch for tens of thousands of dollars. In the end, you may prefer to go with a classic TLD, but when you can get a more eye-catching .APP for thousands of dollars less, the choice is more than worth considering.
Variety of Uses
This domain extension isn’t just suitable for mobile apps (the things you download from the app store). .APP has a wide array of… well… applications.
As long as your website is secured with SSL (a requirement from Google itself) you can use .APP any way you like.
For example, web applications — the kinds of apps you can access and use from your web browser — now have a useful and specific way to identify themselves to users. In fact, with “app” already being a shorthand for all kinds of software, .APP can be used to fit virtually any kind of program.
But why stop there? While .APP is fully anticipated to be used primarily to promote apps and other software, Google does not explicitly require .APP domain registrants to devote their webspace to that or any other topic. A domain name to advertise a restaurant’s appetizers? A page where job seekers can apply for open positions at your company? Sure, why not! As long as your website is secured with SSL (a requirement from Google itself) you can use .APP any way you like.
Already Have A Domain Name?
It’s easy to forward your .APP domain name to your existing URL. This frees you up to use your .APP in your marketing and other promotional materials while still operating your website on the domain name you already have. We’re here to make that setup quick and easy.