One of the more surprising trends to me of late has been Emoji domain names. Over the last couple of years, these domain names have become somewhat popular amongst domain investors. Emoji domain names are not available to buy in many extensions (such as .com), but it seems like some registries have benefitted by making them available to register.
According to a press release this morning, the .FM registry is allowing people to buy Emoji domain names in the .FM extension. .FM is the ccTLD extension for for the Federated States of Micronesia, but I do not believe there are any geographic restrictions for people who want to register .FM domain names. The registry set up a special landing page for people to search for available .FM domain names, which can be found here: https://Get.fm/Emoji
Here’s what the CEO of the company that operates the .FM registry remarked in the press release:
“As part of our 20th Anniversary, we are thrilled ‘Smiley Face’ to officially launch emoji domains under the .FM Top-Level Domain,” remarked George T. Bundy, Chairman & CEO of BRS Media, Inc. “Emoji Branding is the next frontier in Creative Digital Marketing and we look forward to the originality and inspiring usage of emoji domains by dotFM clients. Today emojis are incorporated in all aspects of consumers’ online conversations; mobile devices, social media, texting, messaging, and now web domains! dotFM is excited to be one of only a few prime TLDs to support emoji-based domain names.”
It looks like the registry reserved some of its “premium” Emoji domain names and have them priced accordingly. For instance, 💩.fm (“pile of poo”) is $4,995, 🔥.fm (“fire”) is $3,995, and 🕷.fm (“spider”) is $2,495 for the first year of registration.
.FM domain names are quite expensive compared to other extensions that have made Emoji domain names available (such as .WS). The price of registering an Emoji .FM domain name at GoDaddy, for example, is $118.99. This appears to be a discounted price available via the Get.FM website since the standard pricing is $169.99.
Personally, I am not really big on Emojis or Emoji domain names, but it seems like a smart move for the registry operator to open this potential revenue stream.