Capture lead information with Google Ads lead form extension. Google is beta testing a new ad extension for advertisers looking to capture leads from their text ad campaigns. Searchers can s... Read more
Disavowing links can be tricky business – and there’s lots of misinformation on the topic. There are some common areas where a lot of people go wrong in the process of disavowing links. Some... Read more
The industry has a new association – the Paid Search Association – which formally launched yesterday. It describes itself as “the first association focused exclusively on the paid-search ind... Read more
After nearly a year of testing ads in News Feed and Marketplace search results, Facebook is rolling out search ad placement more broadly to all advertisers. The ads will appear in results fo... Read more
As a finalist for the Google Premier Partner awards, I recently had the chance to visit Google’s campus in NYC. There, I spoke to a Googler about the state of agencies and he lamented the fa... Read more
The future of search begins with a “v” — as in voice and visual search. While “voice search” (on smart speakers) hasn’t taken off, as we enter the era of “ambient computing,” it’s clear that... Read more
Dan Shure, a piano teacher gone SEO, spent some time chatting with me about some SEO topics. We talked about how he went from being a piano teacher and petty much broke, to an SEO that makes... Read more
Google is by far the dominant player in search advertising in the U.S., but Amazon and others are eroding that lead. Amazon’s share of the search advertising market is expected to grow as Go... Read more
Human beings aren’t robots. With thousands upon thousands of keywords to keep track of and an assortment of settings to apply on multiple levels of your account, there’s always a possibility... Read more
It was 10 years ago, Jeff Bezos famously quipped that “advertising is the price you pay for having an unremarkable product.” As it relates to Amazon today, that logic holds as much water as... Read more
