Bloggers searching in vain for that perfect URL have a new ace in the hole: their very own URL extension.
.BLOG domain names launched to the public on November 21st. Operated by blogging pioneer WordPress, .BLOG is the latest among hundreds of descriptive new domain extensions to be released since 2014.
New domain extensions have opened up new naming choices for every topic, place and industry — from .SHOP to .NYC — but .BLOG is the first and only extension dedicated solely to blogging.
Revamping your existing blog, or starting your very first blog? Here’s what makes .BLOG an address worth considering for your blog’s address.
More choice, less compromise
Online, your name is your brand. You should never have to compromise when choosing your blog’s URL. Short, descriptive, available names are scarce under .COM or .ORG. But with .BLOG, there’s now a whole new frontier of rich, engaging, memorable blog names to choose from.
Why settle for a long, confusing .COM when you can get your first choice of name on a shorter and more relevant .BLOG?
More descriptive and universally relevant
Great content is essential for any blog. So is a great address. After all, your visitors will see your domain name before they see a single word on your blog. A relevant, eye-catching URL can be key to clinching that first click and driving return visits later on.
A .BLOG domain sticks out and explains what you’re about immediately. And since “blog” is a globally used term, you won’t risk getting lost in translation. Plus, in a sea of blogs under .COM and .NET domains, a unique .BLOG address sets your blog apart from the crowd.
A telltale sign of an amateur blog? Placing it on the blogging platform’s provided URL, like myniftyblog.tumblr.com or tubularblogtitle.blogspot.com. These busy-looking URLs don’t just harm your first impression — their length and complexity make them less “scannable” and tougher to retain.
Outfitting your blog with a professional-looking custom domain name is an instant “credibility hack”. It shows visitors that you take your blog seriously.
Not a techy person? Not to worry. Our free, intuitive Web Apps tool connects your domain name to services like Blogger and Tumblr in a few clicks — no technical background necessary.
Learn more about Web Apps
Fits Whatever You Publish
There are no restrictions for the kind of content you publish on your blog. Your blog can be whatever you want it to be. It doesn’t matter whether you work in photos, videos, articles, drawings, or experimental haikus. There’s only one thing your blog needs to be: yours.
.BLOG domain names are unrestricted, so they can be used for any content, format, or style. And since .BLOG has only just come out, there are tons of available names to choose from. Whatever you want to say and however you want to say it, .BLOG provides endless creative possibilities.
Already have a domain name for your blog?
Securing your primary URL under a .BLOG extension is a smart move for your brand and reputation, whether or not you plan to promote the .BLOG version.
You can easily redirect your .BLOG to your blog’s primary URL, like we’ve done with www.uniteddomains.blog (try it and see!). Redirecting provides your visitors with more paths to your website than using just one domain. Plus, it’s quick and easy to set up at most domain providers.
Claiming your primary domain’s matching .BLOG also ensures no other parties can snatch it up later. As new domain extensions like .BLOG become more commonplace, securing your .BLOG now future-proofs your blog ahead of time.